On July 9, Senator Chuck Schumer urged the Food and Drug Administration (FDA) to examine PRIME, a youth-favored beverage brand created by social media influencers. The FDA is reviewing the high caffeine content in PRIME's energy drink products.

Energy drinks are made with caffeine, sugars, or other additives. They can have up to five times as much caffeine than sodas. No rules exist for how energy drinks are regulated.

On July 9, Senator Schumer held a press conference on PRIME. Schumer called for the FDA to look into the company’s energy drinks due to the risks they pose for children given their high caffeine content. Some healthcare professionals have also expressed their agreement with the Senator.

Prime is a company founded by social media personalities Logan Paul and KSI. The company sells both energy drinks (“Prime Energy”) and sports drinks (“Prime Hydration”) with no caffeine. The drinks have gained popularity among younger audiences via social media sites like TikTok.

PRIME Energy has a lot of caffeine—200 milligrams in one 12 oz can. This is nearly twice the amount of caffeine in Red Bull (12 oz.) and nearly six times the amount of caffeine in Coke (12 oz).

The company’s representatives stated that their drinks follow all FDA guidelines. In addition, they also said their energy drinks have labels stating the drinks are not suggested for individuals under eighteen.

On July 12, the Canadian Food Inspection Agency recalled Prime Energy drinks due to their high amount of caffeine. Some Australian schools have also banned the energy drink.

High amounts of caffeine can be dangerous for younger individuals. For children under the age of twelve, no caffeine is recommended. For teenagers, no more than 100 mg of caffeine daily is recommended.

The FDA stated they are reviewing the concerns regarding PRIME from Senator Schumer.